United Media is a worldwide licensing and syndication company that syndicates and licenses popular properties worldwide. United Media syndicates 150 features worldwide, including Miss Manners, Cokie and Steven Roberts, Peanuts, Dilbert and For Better or For Worse, through United Feature Syndicate and Newspaper Enterprise Association. UM licenses many of those properties and more including Precious Moments, Raggedy Ann & Andy, Nancy and Sluggo, MIFFY, and Rainbow Fish. United Media is an E.W. Scripps Company.

Until recently, United Media faced shortcomings analyzing its online audience and was in need of insightful and sophisticated reporting to make decisions that would drive audience growth and optimize site performance. United Media had a high level, rudimentary understanding of its very complex and deep content hierarchy comprising over 100 web properties. A reliable web analytics solution that offered accurate, dynamic and real time intelligence granular enough to scale down the depths of its highly complex content channel structure was a pressing requirement. A clear understanding of online audiences was critical for communicating unique insights on content effectiveness and improving relationships with content producers.

Having tried other third-party options, United Media chose to go with the SageAnalyst Enterprise web analytics solution from SageMetrics. SageAnalyst Enterprise made a significant impact shortly after it was implemented, delivering customized, strategic and timely reports to United Media’s internal users. Powerful insights from SageAnalyst’s robust web analytics platform have empowered United Media to make effective decisions that optimize site content and design, ad placements and business processes. SageAnalyst’s patented interactive multi-dimensional reporting (IMDR) has enabled United Media to access and analyze complex hierarchical content categories easily.

In addition, SageAnalyst has helped United Media identify high value audience segments and high growth content channels, as well as quantifying the effectiveness of offline initiatives in driving online audience growth. United Media is now empowered to optimize content across all its channels and increase advertising revenues by offering the right placements to the right audience consistently.