Founded in 1997 by CEO, Hon. E. Kenneth Nwabueze, SageMetrics grew out of a data warehousing consulting business. The company leveraged its knowledge and expertise in deploying large business intelligence/data warehousing projects for Fortune 2000 clients to offer outsourced business intelligence (data warehousing and mining) services to large and medium-sized companies.

The Company has evolved into a leading behavioral targeting and web analytics solutions provider. SageAMP, SageMetrics’ premiere platform for behavioral targeting, facilitates the delivery of customized ad campaigns to specific audience segments based upon advertisers’ preferences – a capability that increases efficiency of online advertising and significantly drives ad revenues. SageMetrics’ solution for Enterprise web analytics, SageAnalyst, helps companies optimize all their online marketing initiatives by providing vital insight into visitors, content, navigation, campaign performance and much more.

SageMetrics has grown substantially in its eight-year history. In 2004, SageMetrics was named to Deloitte’s prestigious Technology Fast 50 Program for Los Angeles, a ranking of the 50 fastest growing technology companies in the area by Deloitte & Touche LLP, one of the nation’s leading professional services firms. SageMetrics has also garnered technical accolades, having been named a finalist as a superior web analytics solution in both the 2004 Software and Information Industry Association’s prestigious 19th annual Codie Awards and the 2004 ClickZ Marketing Excellence Awards. In March 2005, SageMetrics was named a finalist in the prestigious 2005 American Business Awards (aka ‘Stevie Awards’) in two categories. SageAnalyst 10.0 was named a ‘Best New Product or Service’ finalist, and Kenneth Nwabueze, SageMetrics’ Chief Executive Officer, was named a finalist as a ‘Best Executive.’

SageMetrics’ customers include some of the leading names in U.S. and European business, including the BBC, L’Oreal, Neutrogena, United Media and Virgin. SageMetrics counts among its partners a number of outstanding companies, including OptimaliQ and Nielsen//NetRatings – the global standard for Internet audience measurement and analysis.

SageMetrics has U.S. headquarters in Santa Monica, California. SageMetrics is privately owned by IPMG a group of specialist print, interactive, communications and media companies (www.ipmg.com.au).