Features 
Attract advertisers, move inventory and drive revenue – with SageAMP
Advanced audience targeting SageAMP facilitates delivery of specific messages to audiences targeted as narrowly or broadly as a company's marketing strategy requires. SageAMP's audience segments can be comprised of any combination of behavioral, registration, referrer, keyword and geographical data.
The depth and sophistication to reach the right audience, every time With SageAMP, advertisers are empowered to discover and target audiences based on an infinite variety of factors. Just a few of the possibilities are:
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Targeting by Geography
Audiences can be targeted with advertising at a country, state – even city – level. |
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Targeting by Behavioral Data
Audiences can be targeted based on their behavior on the site. For example, the audience could be defined multiple ways (number of visits; time spent; page impressions generated; actions taken, such as clicking on a link or banner), then presented with offers, even in sections where inventory typically moves slowly. |
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Targeting by Registration Data
Audiences can be targeted based on registration data gathered by publishers, with as many criteria as the publisher wishes to collect, such as age, gender, zip code, or any other demographic attribute the publishers deem important. |
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Targeting by Purchasing Behavior
Audiences can be targeted based on shopping patterns, including number of purchases, value of purchases, type of purchases, or more. |
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Targeting by Brand
Based on a combination of geo location, demographic and behavioral data, advertisers can define a target group based on brand association with a program. Such an audience would be desirable to many brands. |
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Any Combination of the Above
SageAMP is powerful enough to segment and target audiences based on any combination of the above. Thanks to its robust analytics engine, SageAMP offers the best, most flexible segmentation capability on the market. Advertisers can be remarkably specific when defining their desired audience characteristics – which translates into precisely targeted, more successful campaigns. |
Full system integration SageAMP integrates seamlessly with most ad servers and inventory management systems to facilitate delivery of targeted ads. SageAMP also integrates with content servers to customize the visitor experience.
Ease of use SageAMP’s intuitive interface allows publishers to generate reports and define Target Groups with a few clicks of a button. Any member of the team can be trained and up and running on SageAMP with ease.
Unrivaled reporting to manage programs with confidence Equipped with SageAnalyst's full range of reports, SageAMP can track and monitor all aspects of program performance, including campaign performance, target group insights, audience inventory and forecasting.
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