For Publishers 
Sell more inventory at a higher CPM than ever before
If you’re a web publisher, SageAMP can have a profound positive impact on your online advertising programs, monetizing online audiences in a way never before possible.
Drive ad revenue Experience to date has shown that behavioral targeting can increase revenue from your ad inventory by 10-50% – a remarkable improvement made possible by:
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Charging higher CPMs than you would selling ads run-of-site or channel. |
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Resolving the issue of inventory sell-outs and imbalances once and for all – moving run-of-site inventory. |
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Selling premium ad packages at desired reach and frequency, with significantly higher clickthroughs and conversions. |
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Delivering high-value audiences to advertisers, who can be confident their message is getting in front of the right audience, no matter where that audience is on your site. |
Move run-of-site inventory and manage imbalances SageAMP’s power also lies in its ability to identify and target audiences based on ‘who’ they are and not ‘where’ they are on your site. In other words, advertisements follow browsers wherever they go, and you can move more inventory than you ever have before at a higher CPM – which opens up tremendous potential to drive more revenue.
Discover and monetize high-value audience segments By ‘sizing up’ visitors based on the content they browse, the registration they provide, and their geographical location, SageAMP lets you discover unforeseen audiences that can be of high value for your advertisers. With this level of insight, you can pitch your available audiences to advertisers and offer them specific audience segments likely to be highly receptive to specific advertising campaigns. This is a win/win, wherein you can charge premiums for delivering a targeted audience, and advertisers can reap the reward of campaigns guaranteed to get in front of the right audiences.
Leverage the best behavioral targeting solution on the market SageAMP’s fundamental advantage is its integration with SageAnalyst as its data engine. To date, publishers looking to move toward behavioral targeting have been forced to go to multiple vendors, because no one solution has integrated analytics, content management, profile management and targeting. The result has been disparate data and marketing blindspots that limit profiling and reporting capability. Until now. With SageAnalyst at its core, SageAMP delivers the powerful profiling and reporting capabilities of an Enterprise web analytics solution. That means zero marketing blindspots and better results from your behavioral targeting campaigns – which translates into significantly more ad revenue.
Benefit from proven results With SageAMP, you don’t have to guess at the effectiveness of your programs – you can quantify them. SageAMP’s sophisticated campaign analysis reports not only show you how targeted campaigns are performing, but they also track the incremental ad revenues that are generated by using the SageAMP solution. You can also compare and contrast the performance of targeted campaigns across different advertisers and use insights to define benchmarks for targeted ad reach, ad clickthrough rates and inventory forecasting.
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