SageAMP 
Attract advertisers, move inventory and drive revenue – with SageAMP
SageAMP is a premiere behavioral targeting solution that transforms the web into an instrument for advertising with extraordinary efficiency. SageAMP provides the best ability on the market today to discover and deliver high-value audiences to advertisers, leveraging behavioral, registration, referrer, keyword and geographical data to segment audiences according to advertisers’ preferences. SageAMP then facilitates the delivery of targeted ads to those segments – a capability that increases the efficiency of online advertising and significantly drives ad revenue.
SageAMP delivers customized campaigns to visitors based on ‘who’ they are, not ‘where’ they are on the site, which is a fundamental shift that yields significant advantages for both publishers and advertisers, including:
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Driving ad revenue by enabling web publishers to sell inventory at a higher CPM and expect more revenue from CPC deals. |
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Maximizing yields from online inventory. |
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Eliminating inventory wasted on the wrong audience, which translates to higher yields from existing ad inventory. |
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Appealing to advertisers, who are ready to pay a premium for more efficient, more successful online advertising campaigns. |
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Delivering the right audience to advertisers. |
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Giving confidence to advertisers, who can be sure their campaigns are reaching their audience, no matter where that audience is on the site. |
SageAMP stands apart in the marketplace because it uses SageAnalyst – SageMetrics’ web analytics solution for large, complex sites – as its data engine. The result? SageAMP delivers the powerful reporting and sophisticated visitor segmentation capabilities of an Enterprise web analytics solution. Publishers using SageAMP will not be forced to struggle with the data discrepancies and marketing blind spots typical of most behavioral targeting solutions. More importantly, they’ll have the best capability to discover, profile and target high-value audience segments.
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