June 24, 2009

Shareholders of publicly listed Digital Marketing Communications group Bluefreeway have overwhelmingly approved IPMG's offer to privatise the group.

IPMG became a substantial shareholder in the group of companies in April 2008. Since its initial investment IPMG has been a strong supporter of the group and has contributed significant resources and investment to recapitalise the parent company. This was needed as the business was undercapitalised and carrying excessive head office overheads.

Michael Hannan, Group Managing Director of IPMG said "This privatisation brings to IPMG the largest and most diversified group of Digital Marketing & Communication companies in Australia.

As members of IPMG these companies are now in a prime position to grow their businesses substantially with the support of a strong parent company.

IPMG's history and heritage began in 1887. As a private Australian owned group IPMG has built a very substantial business by concentrating on exceeding our clients expectation's with our considerable range of products and services.

With a history of involvement in the printing, publishing, media and advertising industries spanning 75 years, IPMG has widespread and strong relationships with most of the nations leading advertisers. The addition of these digital marketing and communication businesses to our long established and respected print brands adds further depth to the capabilities within our group to the benefit of our clients."

David Burkett, CEO of IPMG's Digital Media & Marketing group added "We are very excited by the depth and talent within the companies joining us. This acquisition brings to IPMG an expanded range of services including: hosting & infrastructure; online advertising management; website strategy, design and build; email & mobile marketing; performance marketing; digital PR expertise and website analytics.

IPMG is committed to taking this group of companies forward to play a dominant position in digital marketing communications. As an active parent company our focus will be on supporting each company to grow and lead in their respective field, and facilitating opportunities across IPMG for the benefit of our clients"