SageMetrics Adds Geo-Intelligence to Analytics Suite
SageAnalyst Tool Provides Online Customer Location Tracking 
North Hollywood, CA – July 7, 2003 – SageMetricsTM Corporation, the leader in providing outsourced business intelligence solutions, today announced the release of its Geo-Intelligence Module – a major advancement in geographic reporting. SageMetrics' Geo-intelligence system allows for the geographical identification of a browser's Internet Address, down to the city level. The new SageAnalyst Geo-Intelligence Module incorporates this technology into the Report Library to provide integrated click-stream and geo-intelligence reports.
Geo-intelligence technology is the perfect enhancement for existing CRM applications. This technology allows any solution provider to quickly and cost-effectively add new intelligence to their existing CRM solutions, providing a new way to react to end user needs with relevant content. With this data, companies will have new ways to analyze and reach out to on-line users by geographic location in real-time.
“Our Geo-Intelligence capability allows companies to know where their online users are concentrated,” said Kenneth Nwabueze, SageMetrics CEO. “This enables companies to better target their customers, increase marketing efficiency and produce better return on investment. We’ve also included refined location detection and extra presentation features, vital to data accuracy and internal communications.”
SageMetrics’ Geo-Intelligence module is part of the SageAnalyst Suite and includes several useful reporting features. Its interactive maps present a sequence of world, national and DMA regions, which allows companies to share unparalleled knowledge of where their online traffic originates. In addition, SageMetrics has implemented geo-enabled reporting, based on its recently patented IMDR (Interactive Multi Dimensional Reporting). Customers can now view geo-enabled reports in the same way they currently view channel-enabled reports. For example, a manager could see "Top URLs" for the Sports Channel for people coming from New York City. This level of insight is not only compelling but is also unavailable from any other vendor today.
About SageMetrics SageMetrics Corporation is a leading outsourced business intelligence provider that integrates online and offline data from all points of customer or partner contact. The SageAnalyst SuiteTM provides customizable services and tools for data collection, mining, analysis and reporting. SageMetrics was founded in 1997 with world headquarters in North Hollywood, California, and European headquarters in London, England. For more information, visit the company Web site at http://www.sagemetrics.com or call 818/505-6409.
FOR MORE INFORMATION Contact: Pamela Jacques Independent Marketing 626-432-4705 pamela@independentmktg.com
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